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Question 1


How do keywords effect your conversion rate in terms of SEOSEM (search engine optimizationmarketing)?


Keywords are important for two reasons.


Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said ?keywords which relate to your reader?. It's important to understand that what you consider ?key words? might not be the keywords your visitors are using to reach you.


Secondly and from my point of view more importantly keywords help to qualify your audience after they have arrived at your web site. If you click through from a search engine to a web site and the headline or first paragraph don't strike you as relevant to what you're looking for you're likely to ?bounce? (in other words leave the site). The key words you use help to assure your visitor they are in the right place.


Good use of keywords embedded in your copy and content will firstly help you to attract the right kind of people and secondly help to effectively qualify them as being in the right place. If you manage to attract and qualify them Cheap Zach Parise Jersey , the reader is then more likely to click through to find out more about what your website is about. If they do that Cheap Mikko Koivu Jersey , there is a much higher chance that they will convert to your desired goal.


A good SEO or SEM company in my opinion is one that understands that it's about answering the visitors? needs Cheap Eric Staal Jersey , not simply packing the website with related key words and phrases.


Question 2


What Is PPC (pay per click) and is it worth the money? Does it effect conversion?


Pay per click (or PPC) is when you set-up an account with a search engine (Google or Overture for instance) and write ads which appear when a certain keyword is requested by a visitor to the search engine. If a visitor clicks your ad you pay a predefined fee to the search engine. PPC done correctly is a good way to drive people interested in your product or services to your website and clever PPC marketing should positively effect conversion.


One of our clients recently asked me about a PPC campaign (run by another company) that was converting poorly. The reason it was converting poorly is because the ad was optimized to be clicked through and not optimized to qualify the reader. To explain in more detail Wholesale Minnesota Wild Jerseys , the product in the ad was a mobility scooter costing $1850. The ad explained you could get great discounts on mobility scooters and therefore the click through on the ad was quite high. Therefore it was an expensive campaign for our client which didn't convert into sales.


In my opinion this particular ad should try to qualify the reader more by having the price and location in the ad. My reasoning is that a fair percentage of visitors who are interesting in purchasing an expensive item like a mobility scooter will want to see it first. Therefore a good way to actually sell this particular product is to tell the reader the price and location so they know without going to the website whether the product is for them. If they click through and look it doesn't matter if they don't purchase but then come to the physical store and buy because they know the product is in their home town. Price in the ad pre-qualifies that they have the money. So if they have the money Wholesale Wild Jerseys , are in the market and are in the same city there is a much higher chance of a purchase.


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