Presseberichte und -bilder » For my client, the sig

How do you make the intangible real? How do you take an idea or concept Michael Conforto Jersey , something that can't be seen or touched, and convey its essence to others, quickly and easily?

That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. Intangibility is a challenge I often face as I promote my communication products and services. My prospective customers can't touch or see what I'm selling.

It's a factor in employee communication, as well as in marketing communication. After all, what are you selling when you ask employees to get behind the new plan or to work safely?

Every once in a while I come across something that bridges the gap between tangibility and intangibility in a single bound.

One of my former newsletter client companies developed software that provides stereographic (like 3-D) views of oil and gas reservoirs. Now, I've seen many of this company's developments in reservoir simulation over the past 10 years or so, but this one was special.

Why? Because to use this software Asdrubal Cabrera Jersey , you put on 3-D glasses. Like the kind we wore in movie theaters in the 1950s, albeit much more sophisticated.

For my client, the significance of the software is its ability to run on regular desktop computers, which makes it more affordable than existing software. For its customers, mostly engineers in oil companies, the view is the thing: it can make or save them millions of dollars.

But for me, with my limited knowledge of software and reservoir simulation, the glasses were the thing. They transformed an idea into reality; well David Wright Jersey , virtual reality at least.

If they choose to do so, they can use the glasses to bridge the divide between tangibility and intangibility. Obviously, they can't print or display the views, as they do with other visualization software, but they can show the glasses.

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